WWBRD
Web Design
The MMA scene is full of blog sites which fail to stand out. The aim was to design something fresh which would speak to MMA fans and professionals alike.
For those of you who aren't MMA buffs, Bas Rutten is a ex UFC fighter (Ultimate Fighting Championship) and somewhat of a sage to the industry.
The logo takes on an urban feel whilst retaining a certain iconicity. The black and lime green colours were chosen to contrast with one another. Mini cards and stickers were created for a guerilla launch campaign and were distributed arbitrarily around London.
wwbrd.com