Fradley
Elmwood Competition Brief
This was a competition brief created by the design firm Elmwood. Fradley is a sleepy residential and canal village in Staffordshire, England and has been my home for over ten years. The branding was aimed at young families and elder people to encourage them to explore Fradley's waterways and introduce the village as a tourist destination, with its famous junction.
I designed a website containing maps of walking trails and information about the history of the village with images sourced from local historians. The brand then extended onto promotional pieces such as this umbrella which was in keeping with the water theme of the canal.