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Salinas Lasheras Identity
Wednesday, 31st August 2011
I love this identity by Face, based in San Pedro, Mexico. The team have created a stunning mark, which also tessellates as a background image. It's sleek and simple, but has a lot of impact. Salinas Lasheras describe themselves as neo architects, which seems to be a rather archaic term to describe the company's ultra modern buildings.
I'm still trying to work out the relevance of the bee. At first sight, this identity lends itself to a high-end honey product, an already flooded market at the moment. However, maybe it has more of a reference to the idea of the hive and how bees create their environments diligently, using strong structural elements. Yeah... that sounds good. Either way, nice forms and sharp colours. Big thumbs up Face.
www.salinaslasheras.com
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