- Blog - Perrier Campaign

I really enjoyed this new direction for Perrier mineral water created by Ogilvy & Mather, New York. Illustrators Al Murphy and Paul Davis collaborated on the campaign to encourage a younger market for Perrier. I first saw it in Lurzers' Archive magazine in the non alcoholic beverages section. This is a section that I keenly monitor since, as a non drinker, I am always pleased to see non alcoholic options being pushed by clever campaigns.

The illustrations themselves are very simple, but carry a humour throughout the campaign and an absurdity that gets them noticed. The posters show images of things such as running with scissors, the tagline being "crazier" and taking a bath with a hairdryer with the tagline "riskier". The Perrier green is used in all the drawings and an altered version of the bottles label reads words like, 'Manlier' and 'Sexier' depending on the illustration. Every poster pictures a bottle of the product somewhere within the illustration. I really admire the new dimension in which they have taken something as simple as bottled water.

Below are a couple of examples of the TV ads. I think they are only aired in the US but let me know if you have seen them here.





More information about the campaigns of Perrier can be found at these sites.

www.perrier.com
Perrier on Lurzers Archive