This is one of the most interesting websites that I have come across in a while. On a sheerly interactive level, this could keep me entertained for a long time. It seems that the aim of the website is not to provide direct information, but instead it is experiential providing the user with an insight into Diesel's 'world'. It is more of an adventure than an information based site. That is not to say that it isn't functional. It is. It works very well and seems to be very intuitive.
The screen shot below is what most impressed me on the site. This section appears to be stitched into the screen by two enchanted needles. The design is beautiful. Type is just right and on brand. Is this the future of the website? A complex all singing all dancing space which leaves the user engrossed? It could just be.www.diesel.com